Rachel Herbstman is the Vice President of Data Innovation at Ampersand, where she leads multiscreen insights, solution development, and analytical consulting for the company’s largest brand partnerships. In her role, Rachel works closely with top brand and agency marketers to understand their challenges and deliver data-driven solutions. She heads a team operating at the intersection of Ampersand’s expansive media portfolio and its unmatched data footprint, overseeing a suite of insights that drive both national and local revenue strategies. With a passion for turning complex data into compelling stories, Rachel empowers advertisers to better understand and optimize the impact of their media investments. At prior roles with OMG, Modi and Cadent, Rachel specialized in efficiency and performance-based buying, before later adding attribution and measurement solution development to her purview. A long-time New Yorker, Rachel enjoys all the energy and diversity the city offers.