Tameka Kee is an advertising futurist, focused on the (many) ways that technology is transforming the business of advertising. From AI, data and privacy, to creators, XR and Web3, she's spent nearly two decades documenting the global collision of tech, creative and culture. Clients, partners and projects have included eMarketer, AdMonsters and Digiday in the U.S., Mobile World Congress in Barcelona, Advertising Week LATAM in Mexico City, and the Cannes Lions International Festival of Creativity. Tameka currently serves as the Deputy Managing Director for CIMM, a division of the ARF that highlights innovation in measurement, metrics and data across the advertising ecosystem.