FEATURED SPEAKER

Matthew Gottlieb - Senior Vice President, Insights & Measurement, NBCUniversal Advertising & Partnerships

Matthew Gottlieb has overseen research for NBC Sports advertising and partnerships - including the Olympics, World Cup, Sunday Night Football, golf and more - since 2019. He also leads NBCU's campaign impact team, measuring the effectiveness of advertising and sponsorships across TV/Peacock. Gottlieb started his career as a political pollster; he previously led the Insights & Analytics team at Whistle Sports and worked on Verizon’s NFL sponsorship team. Gottlieb is a graduate of Wesleyan University and the NYU Stern School of Business. He cheers on his beloved Washington Nationals and Washington Commanders from his home in Brooklyn, NY.

To further, through research, the scientific
practice of advertising and marketing

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