Lisa Heimann is EVP, Analytics Insights and Measurement at NBCU and the chair of the NBCU Research Council. She leads the group targeting effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s TV businesses. In addition, her group provides enterprise-wide research resource coordination as well as instituting unified practices across the portfolio. Before NBCU, Lisa had a long tenure at Disney/ ABC where she worked in several research capacities, including responsibility for the measurement strategy, forecasting and reporting across all platforms. She also oversaw ABC ad sales research and previously ABC local research. Prior to coming to ABC, she held research positions within CBS’s syndication arm and Blair Television and graduated summa cum laude from Syracuse University's Newhouse School of Public Communications.