Jim Meyer is general manager of DASH, the ARF’s TV universe study, which he co-founded with Paul Donato, and managing partner of Golden Square, LLC. He advises media and research companies on growth strategy and development. Before starting his advisory practice in 2018, Jim held senior leadership roles in research, media, management consulting and digital technology. Jim led research divisions of Kantar and Ipsos and served as CMO at Ipsos, GroupM and the TV platform Ampersand. Prior to those roles, Jim was co-founder and CEO of Mindset Media, a progressive digital audience targeting platform and market research provider, and interim CEO and member of the Board of Directors of On2 Technologies, a listed producer of video compression software. Both companies are now owned by Google. Jim served on the Board of Directors of theStreet.com and led market segmentation practices at two management consultancies, The Cambridge Group and Novantas (now Curinos). Jim holds a B.A. and an M.B.A. from Duke University. He spent the first 20 years of his career as a New York advertising executive working with Procter & Gamble, Kellogg’s and General Mills.