Holly Leff-Pressman is Chief Client Engagement Officer for Screen Engine ASI, based in Los Angeles – with offices in San Diego, New York and London. She is at the forefront of leading the company’s client service teams and works with all clients across avenues of the business. She has been integral to expanding the business and solidifying new logos for our family of companies during her 5 years at the company. Fresh from law school in 1989, she was a litigation associate at an entertainment law firm before joining Viewer’s Choice Television in 1992. While with Viewer’s Choice, she initiated, negotiated and oversaw licensing and distribution of original and event pay-per-view and video-on-demand programming. In 1995, she joined NBCUniversal as Senior Vice President for World Wide Pay Per View and Video On Demand. Following a nine year stint with NBCU, she signed on with The Nielsen Co. as executive VP for content solutions and media research. She has been at the forefront of industry developments in on-demand viewership as well as the measurement of data and research of that viewership. Holly was the recipient of a CTAM “TAMI” Award in 2017 and has devoted her time and talents to CTAM’s Marketing, Digital and Research Committees. A Cable TV Pioneer, she is currently on the committee for the Media & Insights Conference and served as the conference’s inaugural co-chair.