Jennifer Carton is Senior Vice President of Product Management at Comscore, where she oversees Streaming, CTV, Digital, and Social audience measurement. She also spearheaded the January 2025 launch of Comscore Content Measurement (CCM) and continues to manage this flexible SaaS platform, which equips media buyers and sellers with powerful cross-platform analytics for campaign planning, competitive insights, and content distribution. A transformational product strategist, Jennifer has held senior leadership roles at Nielsen, Arbitron, and Project Apollo, where she built and scaled innovative, data-driven solutions and led teams to award-winning success. She is widely recognized for her client focus, ability to translate complex data into actionable business strategies, and talent for inspiring organizations to achieve ambitious growth goals.