Jaime Cohen is the US Head of Media at Whalar, the world's leading independent Creator and social agency, where she leads the development and execution of media strategies that amplify Creator content for maximum ROI, integrating social-first distribution with cross-channel performance to deliver results that consistently exceed industry benchmarks.Jaime oversees a team focused on strategic execution, data-driven optimization, and scalable content solutions that drive meaningful brand growth. Her expertise lies in transforming creator content into scalable media campaigns that deliver efficiency, maximize ROI, and fuel business growth. Before Whalar, Jaime was the Head of US Influencer Marketing at The Goat Agency, where she led the agency's influencer practice for GroupM clients and powerhouse brands including Ford and Qualcomm. Jaime was named one of the Top 30 US Pioneers in Influencer Marketing by Talking Influence and has held senior positions at Authentic Brands Group, Meredith Corporation, and Time Inc., where she founded the Talent & Influencer Department.