Gregg Galletta is a recognized pioneer in data-driven marketing, with a career at the forefront of the convergence between online and offline identity and consumer data. He currently serves as President of Truthset, an independent standard for measuring the accuracy of consumer demographic and identity data. Truthset’s patented Truthscore™ quantifies the likelihood that individual data records are correct—bringing accuracy, transparency, precision, and control to an industry historically driven by scale. Before joining Truthset in 2024, Galletta spent five years at Neustar (acquired by TransUnion in 2021), where he served as SVP of Data Strategy and General Manager of the company’s Identity Resolution platform, OneID. Prior to Neustar, he was President of ALC Digital (now Adstra), where he helped pioneer early identity resolution solutions that became foundational to today’s omni-channel data-driven marketing ecosystem.