Grant is a marketing science leader specializing in advanced measurement analytics, including Bayesian marketing mix modeling (MMM), multi-touch attribution (MTA), A/B testing, customer lifetime value (CLV) prediction, and consumer choice modeling (conjoint) for pack-price architecture optimization. At in4mation insights (i4i), he leads consulting engagements for major brands across CPG, QSR, retail, and e-commerce, leveraging i4i’s sophisticated analytics and powerful platforms to help clients activate business insights to drive growth. Grant holds a Ph.D. from the University of Arkansas. He lives in the Boston, MA area with his wife and teenage daughter. If he’s not working on DIY home renovations, you can find him at the local “muni” golf course down the street.