Vita has nearly 15 years of research expertise shaping marketing strategies, evolving products, and unlocking sales for global Fortune 100 brands. Prior to NRG, Vita was Head of Research & Insights at TikTok where she built the Ad Sales Research & Insights practice. Known for thriving in dynamic environments, Vita tackles challenges head-on and excels in fostering teamwork. She is always eager to explore innovative research avenues and drive impactful advertising solutions.