Janelle James is a Marketing Strategist, Consumer Expert, and DEI Specialist with a BA and MBA from Harvard University. She is currently a Senior Vice President at Ipsos leading qualitative research for Media & Tech brands and recently took on an expanded role at Ipsos as the US Head of DEI Insights supporting innovation across methods with inclusive approaches. Janelle is an alum of Leo Burnett, DDB, Edelman, and Kantar. Her work often involves analyzing data to find new approaches to reach diverse audiences and over the years has partnered with brands like McDonald's, P&G, Samsung, eBay, and American Express. Janelle is an Effie Award Juror, has 6 published opinion pieces across Newsweek and Ad Age, and co-chairs the ARF Cultural Effectiveness Council. Janelle also hosts the council’s monthly podcast called 'CultureConnect' which works to advance thought leadership on culture and communications that drive business growth.