Vita Molis is an accomplished marketing professional with over 12 years experience helping global Fortune 100 brands make scientifically backed business decisions, shape marketing strategies, evolve products and unlock sales.

She has a diverse mixed methodology background in qualitative, quantitative and neuro research with a focus on thought leadership, marketing strategy and product research spanning a variety of industries including Media & Entertainment, Technology, Consumer Packaged Goods, Health & Wellness, Beauty, Retail, e-commerce, Finance, and Healthcare.

Currently she is the Head of Research and Insights for Global Functions and North America at TikTok, where her focus is on thought leadership research - digging into business questions with clients to evolve their understanding of TikTok phenomenons like culture, creative, creators, consumer journey, commerce; as well as digging into more technical topics like product and placement research.