Nicole Whitlow is the global head of Consumer Insights for KitchenAid Small Appliances at Whirlpool Corporation. She also led Brand/Advertising Insights for all US major appliances brands for 2 years, covering the Whirlpool, Maytag, KitchenAid, Amana, JennAir and Gladiator brands. Prior to Whirlpool, she led Consumer Insights for Barilla America and was responsible for the company’s market research team for the United States, Canada, Mexico and Brazil. She has also held client and vendor side research roles at companies such as McCain Foods, Millward Brown/Kantar and Catalina Marketing. Nicole is passionate about translating data and trends into meaningful growth opportunities for brands.

She earned her Bachelor’s degree from Illinois State University with a concentration in Marketing and Mathematics and her MBA from DePaul University with a concentration in New Product Development.

She is a member of the Advertising Research Foundation’s Board of Trustees and has also served as an Ogilvy advertising judge.