Mike is Circana’s global retail marketing expert who works with leading retailers to build unparalleled end-to-end capabilities to drive personalization and performance optimization across the marketing process. From behavior-based shopper analytics, to measurement and post-campaign ad exposed customer analytics, his team works to bring the power of customer loyalty data and media attribution together to drive growth for retailers and their retail media network advertisers.

Prior to joining Circana, Mike spent more than 10 years with Kraft Foods and then 10 years with Walmart. He led category marketing where he oversaw hundreds of millions of dollars in integrated retail marketing campaigns. He was there in the early days of retail media working closely with the Walmart @labs team to launch the WMX loyalty platform. Mike holds a master’s degree in marketing from Wake Forest University and a bachelor’s degree in finance from Indiana University.