Jen Bryce is a 20+ year marketing veteran with a dynamic background across all media channels and verticals including Consumer Packaged Goods, Beauty, Entertainment, Retail, and Finance. Her media expertise brings an understanding of testing with innovation to find new areas for growth and the value that an integrated marketing strategy can deliver on a brand’s end-to-end performance goals through National and Commerce media.

Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing to bring holistic planning and measurement into Unilever’s Pure Play and Omnichannel business. Her primary focus is to strengthen Unilever’s Retail Media partnerships, lead investment negotiations, and drive sophistication in partner capability to unlock sales growth opportunities across the portfolio. As a leader in the industry and Unilever’s center of excellence in retail media, she is committed to establishing a superior retail media best practice and supports the Marketing organization as well as the Shopper and Sales teams as they build their business. At Unilever, Jen is embedding strategic excellence in Retail Media planning and building Media partnerships that are consumer-centric and data-driven. She’s been on the frontline of the convergence of Commerce and Media, transforming partnerships, and bringing greater impact to Unilever’s business.

Jen lives in North Jersey with her husband, Kevin, daughter Emma, son Evan, and two dogs, Chewbacca and Han Solo. When they’re not at the soccer field, you can find them snowboarding, at the jersey shore, or planning their next epic family vacation.