Brett R. Gordon is Professor of Marketing at the Kellogg School of Management at Northwestern University. His research interests include pricing, advertising, and promotions, which he studies using a diverse set of methods from causal inference, machine learning, and empirical industrial organization. He often collaborates with firms to help them measure and design more effective marketing strategies. Recently, he has focused on assessing methods commonly used to measure the effects of digital advertising, while working to develop new methodologies. Professor Gordon is a Co-Editor at the Journal of Marketing Research and was previously an Associate Editor at Management Science and Quantitative Marketing and Economics. He previously held a faculty position at Columbia Business School and has held visiting positions at University of Chicago’s Booth School of Business and Stanford GSB.