Brendan leads the product and marketing strategy for Virtual Experience in the global Channel Performance business at Ipsos.

He has worked with dozens of manufacturers and retailers across sectors, channels, and markets. He brings a relentless focus on Customer First, Loyalty, and CLV. Brendan continuously delivers next generation insights at the forefront of emerging data and analytic approaches, from developing and executing the first online research for Ipsos in the early 90s, to creating the first online market research use of projective techniques and word clouds, to pioneering SaaS Virtual Retailer research.

Prior to Ipsos, Brendan led Global Customer Knowledge and Customer Engagement at dunnhumby, product marketing strategy for InContext Solutions, strategy and product development at BuzzBack, and was the head of market research at Grey Advertising.

He has received significant industry recognition, including the ARF Great Mind Award for Innovation, the MRS/ASC Technology Effectiveness Award, and Technology Trendsetter by Survey Magazine.