FEATURED SPEAKER

Janelle James - Senior Vice President, IPSOS

Janelle is a Marketing Strategist, Consumer Expert, and DEI Specialist with a BA and MBA from Harvard University. She is currently a Senior Vice President at Ipsos leading US Cultural Intelligence and elevating people, market, and society related insights. Janelle is an alum of Leo Burnett, DDB, Edelman, and Kantar; has lived in Italy, France, the UK, and the US; and has traveled to 40+ countries. Her work often involves analyzing data to find new approaches to reach diverse audiences, innovate, and shape everything from AI systems to Advertising with cross-cultural perspective. Janelle is an Effie juror, is an opinion writer, co-chairs the ARF Cultural Effectiveness Council, and also hosts a monthly podcast for the ARF called 'CultureConnect'.

To further, through research, the scientific
practice of advertising and marketing

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