Jennifer has been at the forefront of advising the world’s top brands, retailers, media agencies and platforms on how integrated technology, analytics and data can significantly improve marketing effectiveness and efficiencies to drive marketing campaign performance and achieve measurable sales lift. She helps brands strategically plan, target, measure and optimize their media plans and campaigns across channels, saving them millions of dollars in the paid, owned and earned media space. Her global expertise crosses several critical business functions, including marketing, go to market strategy, business transformation, innovation, partnerships & integration, analytics, and operations, offers a unique integrated perspective to improving business results. In addition to her growth strategy work, Jennifer is a recognized industry thought leader, frequent contributor to top advertising publications and a sought-after speaker for key industry organizations, including ANA, ARF and WARC. She uses her industry position to champion diversity, inclusion and equity and specifically conducts research to help accelerate the achievement of gender equality promoting the economic benefits of a diverse ecosystem in business, media, technology and sports. Jennifer has an MBA in marketing from Northwestern University’s Kellogg School of Management. Her whitepapers and points of view can be found on Linkedin @JenniferPelino.