Brian Fuhrer is SVP, Product Strategy for Nielsen. In this role, he helps guide Nielsen’s National and cross-platform television audience measurement initiatives supporting major media clients, Digital companies, MSO/MVPDs and advertising agencies. Most recently, Brian has been working with a broad range of clients to focus on the dramatic changes being introduced by Subscription Video On Demand and Direct to Consumer offerings and developing appropriate measurement solutions for them. With over 30 years in media research and product development at Nielsen, Brian’s experience spans the U.S. media and advertising industry as well as overseas markets where Nielsen has a media presence in more than 30 countries. He frequently speaks at industry events and has been extensively quoted in the press. Based in Tampa, Florida, Brian is a site leader at Nielsen’s Global Technology and Innovation Center. Brian holds a B.A. in Marketing from the University of South Florida, and has multiple research-related patents. He lives in Crystal Beach, Florida with his wife Rene, and enjoys watching his 5 children embrace disruptive technologies.