With over 40 years’ experience in Advertising, Terrie played an instrumental role in building Nielsen’s Television business in the U.S. working with Broadcasters, Media Agencies and Local Television Stations. She has a wealth of experience in Television and a rich history with Nielsen and its clients. Terrie led the launch and success of Nielsen’s Digital Ad Ratings in the U.S. She ran Nielsen’s Advertiser Business supporting all verticals in their efforts to understand the effectiveness of their advertising spend. In January of 2015, Terrie moved to the United Kingdom as the International lead of Western Europe and Latin America. In 2023 Terrie joined Beatgrid as their Chief Commercial Officer to support the company in its efforts to expand their ad effectiveness business in the U.S., UK, Germany, Australia, Canada and India.