Mark Loughney is Senior Consultant at Hub Entertainment Research. He is a media executive and industry leader with more than 25 years of experience in consumer research and insights. Mark has worked to bring deeper understanding of the value of advertising in video media, content development, branding and strategic positioning of media properties, and the effects of new technology adoption on media consumption. Previously, he has held leadership positions at Warner Bros. Discovery, The Walt Disney Company, Nielsen, and Paramount. Mark is a graduate of Seton Hall University (B.A. Psychology) and Rutgers University (Ph.D. Social Psychology).