Esty is a seasoned marketing and strategy leader with over two decades of experience driving creative effectiveness for top companies, currently helping advertisers reach their creative potential on YouTube and Google. She has a proven track record of building brands and delivering results across diverse industries, including CPG, Retail, Finance and more. Prior to Google, Esty spent the first half of her career at renowned creative agencies, including BBDO and Iris where she led strategy and planning for clients such as Mars, J&J, Adidas and Barclaycard. As a graduate of Colgate University and Miami Ad School, Esty is passionate about fostering innovation and inspiring teams to achieve their full potential.