Ian is the founder and CEO of Further&Further. He has over 30 years experience of research, strategy and marketing working with brands including Amazon, Nike, Unilever, Meta and Google. He has founded and led multiple successful research agencies including The Sound where his vision redefined the industry and he successfully opened 6 offices and built a global team close to 100 people. He is also an award winning documentary filmmaker and prior to founding Further&Further was Global CMO of Herschel Supply Co. He is married, with 4 children and lives in Montreal where his inability to speak French ensures he's endearing to everyone he meets.