Eldaa Daily is the Senior Director of Dynata's Creative Evaluation research team. She and her team conduct research to uncover actionable insights that help clients create their best advertising and branded communication.       
During Eldaa’s market research career, she’s executed ground-breaking research on the long-term impact of advertising, helped develop digital ad evaluation methodologies, and studied how television programming context impacts ad performance. She has conducted research throughout the creative development spectrum including strategy design, ad tracking, and cross-media for clients across all industries.