As Managing Director, Jaime leads retail and commerce media across Mindshare Chicago’s clients and teams, working with renowned brands such as Abbott, Ferrero, Mizkan, Tyson Foods, Campari, and more.

She brings nearly 20 years of industry experience spanning traditional and digital media, with a keen focus on data, measurement, and analytics, especially as it pertains to retail media networks. An omni-media channel leader, her expertise spans brand planning, TV/Upfront and OLV investment, commerce/retail planning and investment, physical and digital store placement purchasing, JBP consultation, and more.

Jaime regularly shares her insights across the industry, having spoken at leading events such as GroceryShop, Brand Innovators, and more.