ARF EVENT PROGRAMMING
Participate in the highest quality programming, insights and networking opportunities. The ARF plans to continue holding events virtually and incorporate hybrid elements in accordance with health and safety measures.
Register by 12/31 & Save
MSI Forum: When AI Disrupts — Rethinking Data, Insights, and Modeling
Feb 11 & 12, LA CA
If you are interested in learning more about sponsorship opportunities, please contact sponsorship@thearf.org.
- Inside the Journal of Advertising Research: What Drives Ad Engagement: From AI and Skippable Ads to Life Transitions
December 11, 2025 - AI Year in Review: What Changed, What Mattered, What’s Next
December 9, 2025 - How to Build Lasting Brand Equity in the Age of AI
December 4, 2025 - A Peek Behind the Curtain: Setting Up Your Creator/Influencer Initiative for Success
December 3, 2025 - Marketing Effectiveness Accelerator
November 12, 2025 - Authenticity in Action: What Consumers want from Social Media Marketing
November 5, 2025 - Agentic AI in Action: Practical Workflows for Researchers and Marketers
October 30, 2025