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February 2016

Leadership Lab: Be Dazzled!

February 18 • 8:00 am10:00 am
The ARF,
432 Park Ave South
New York, NY 10016 United States

Be Dazzled! Applying Analytics to Business Decisions Shelley Ivanko - Director Global Analytics, Colgate Palmolive Agenda 8:00-8:30 am Continental Breakfast 8:30-9:15 am Class 9:15-10:00 am Q&A/Class Networking   SUPPORTED BY

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You Oughta Know: What Skills Make a Great Media Researcher?

February 23 • 5:30 pm8:30 pm
Universal McCann,
100 W. 33rd St. 8th FL
New York,

Young ProsThere are skills you have, skills you wish you had, and skills you didn’t know you needed. With media research, computer science, and data science converging, the definition of a talented media professional is changing. Join us and our expert panel at UM as we seek to answer:What are the top skills media researchers should have now? Which will they need most in the future?Where and how can they build new skills? Online? In the classroom?How can you stand…

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March 2016

Mobile Audience Measurement in a Multi-Screen World

March 3 • 1:00 pm2:00 pm
via Webcast

Today’s digital, mobile consumer accesses 10-15 apps using 3-4 different screens in a 24-hour period. How are mobile app publishers measuring multi-screen, multi-device media consumption today? Join YuMe, The Media Strategist and Verto Analytics as they discuss how brands, publishers and advertisers are navigating the complex mobile app landscape and using data to inform media buying, media sales, market sizing, competitive intelligence and new monetization opportunities.Key Points:The demographics of the digital, mobile consumer - a day in the lifeThe challenge…

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Leadership Lab: Graduation Ceremony

March 3 • 5:00 pm7:00 pm
The ARF,
432 Park Ave South
New York, NY 10016 United States

Graduation Ceremony Hosted by: Howard Shimmel - Chief Research Officer, Turner Broadcasting   SUPPORTED BY

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Re!Think 2016

March 14March 16
New York Hilton Midtown,
1335 Avenue of the Americas
New York, NY 10019 United States

Re!Think 2016 is: Innovative. Aspirational. Unconventional. Dynamic. Evolving. Amplifying. Perceptive. Visionary. Trailblazing. Thriving. Inspiring. Experience: a wide range of A-listers, consumer-insights, analytics experts and burning issues that continue to drive the industry forward. Take away: original insights, actionable solutions, and success stories to navigate the unpredictable future for growth and success.

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ARF Young Pros Breakfast with Champions with Steve Coffey

March 22 • 9:00 am10:30 am
The NPD Group,
New York, NY United States

Young ProsNYC Young Pros Breakfast with Champions with Steve Coffey – Chief Innovation Officer, The NPD GroupARF Young Pros Breakfast with Champions is an intimate mentoring breakfast for 12 Young Pros and a senior industry leader. Breakfasts take place from 9:00–10:30am and are hosted at the Champion’s office.Young Pros at the February 23rd event, “You Oughta Know: What Skills Make a Great Media Researcher?” are eligible to enter to win a seat at Steve’s Breakfast. Breakfast will take place at…

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April 2016

How Advertising Works Now: The Consumer and Customer in Charge

April 12 • 9:00 am6:00 pm
UnitedHealth Group,
Optum Auditorium at UnitedHealth Group, Optum Building 1 11000 Optum Circle Eden Prairie, MN 55344
Minnesota,

Featured Speakers Include:  Gayle Fuguitt, CEO & President, The ARF  Terry Clark, Chief Marketing Officer, UnitedHealth Group  Susan McDonald, President & CEO, Naxion  Kaywin Feldman, Duncan and Nivin MacMillan Director & President, Minneapolis Institute of Art  Dave Morgan, CEO & Founder, Simulmedia  Co-Founder, Cheif Operating Officer, Blu Dot  RegisterStay tuned for more information.SPONSORED BY:

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June 2016

Audience Measurement 2016

June 13June 14
Conrad New York,
102 N. End Avenue
New York, NY United States

Stay tuned for more information... In the meantime, take a look at we discussed at Audience Measurement 2015.

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