Audience Measurement 4.0 Highlights
Thanks to our attendees, presenters, program committee, sponsors and partners for making Audience Measurement 4.0 another record-breaking event!
4 Keynotes, 10 Panels, 35 Key Issue Forums and 124 Speakers dissected the latest developments in audience measurement and stressed the critical need to address the challenges with STB data, social media metrics and cross-platform media.
Highlights from Twitter #AM4.0
johnlovett: The other side of analytics #wa is Audience Measurement, 600 people here at #am4.0 in NYC - Wow!
NyackNewsNViews: NBC's Alan Wurtzel gives a "I Have A STB Dream" Crisis Measurement speech @ARF #AM4.0 Conf MediaNewsAndViews.com http://tinyurl.com/m4eexg
shelila: @lanalana Standardization trending b/c NBC's Alan Wurtzel is the Barack Obama of audience measurement at #am4.0
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Councils
JULY 14 – Advertising Effectiveness
JULY 22 – 360 Media and Marketing
JULY 28 – Audio
Webcasts
JULY 8 – Quick, Cost-Effective, Detailed Insights: Introducing the New Optimum!nsight
Industry Events
NOV 4–6 – MRA’s Fall Conference 2009
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The Advertising Research Foundation Reinvents Radio; Audio Council is Revamped with New Mission and Additional Firepower
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Podcast: Joel Rubinson of the ARF on the Effectiveness of Television Advertising
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Multiple panel membership ‘doesn't affect quality’
Respondents who are members of multiple panels are not necessarily a threat to data quality.
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ARF and Committed Partners Announce a 90-Day Data Quality Solutions Plan
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Joel Rubinson's CRO Blog
Social media ... research transformation ... marketing ... advertising ... Updated daily at ARF CRO Blog.
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ARF Career Center
The new online resource for advertising-, marketing- and research-related jobs that drive business success and career growth.
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ARF Research Reviews
Validate and improve your research methods, tools, and innovations – your 'stamp of approval' on innovative research tools and methods.
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ARF PowerSearch
PowerSearch – the industry’s most powerful search for research on advertising and marketing effectiveness.
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