Goodbye to a Legend
Andrew Ehrenberg
Andrew Ehrenberg, pioneering UK market researcher and winner of 2010 ARF Lifetime Achievement Award, died last week at the age of 84.
The Ehrenberg-Bass Institute in South Australia was named after the research luminary and leads the tributes to a man who has left a remarkable legacy for the industry: “We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing.”
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