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Predicting Election 2016: What Worked, What didn’t and the Implications for Marketing & Insights

November 29, 2016 • 8:30am11:00am

Almost everyone failed to predict the outcome of the 2016 U.S. election, and the winner came as a shock to pollsters, the media, as well as people in the U.S. and around the world. How did we get it so wrong, and what does this mean for marketing and insights?

On November 29 we’ll explore this very topic brought to you by The ARF and GreenBook. The event will take place from 8:30-11:00am ET. You are welcome to attend in person or virtually.

During this event, we won’t rehash the polls or outcome of the election, but rather explore the implications of this polling failure for commercial research and analytics on the things that are important to our industry: trust in research (especially surveys!), new tools and techniques, predicting and modeling behavior or trends, implicit vs. explicit data sources, the application of cognitive and behavioral psychology, and more.

Register Now


Featured Speakers

Tom Anderson – Founder, OdinText
Chris Bacon – EVP, Research & Innovation: Global Research, Quality & Innovation, The ARF
Rick Bruner – VP, Research & Analytics, Viant Inc.
Melanie Courtright – EVP, Global Client Services, Research Now
Gary Langer – Gary Langer – President, Langer Research Associates & former Director of Polling, ABC News
Raghavan Mayur – President of TechnoMetrica Market Intelligence (The IBD/TIPP Poll)Lenny Murphy – Executive Editor & Producer, GreenBook
Dr. Aaron Reid – Founder & Chief Behavioral Scientist, Sentient Decision Science, Inc.
Jared Schreiber – Co-Founder & CEO, Infoscout
Taylor Schreiner – VP, Research, TubeMogul
Cliff Young – President, Ipsos Public Affairs

Agenda

8:30-9:00am ET
Registration & Breakfast

9:00-10:00am ET
Presentations by
Moderator: Dana Stanley – Director of Operations, GreenBook 
Tom Anderson – Founder, OdinText
Jared Schreiber – Co-Founder & CEO, Infoscout
Dr. Aaron Reid – Founder and Chief Behavioral Scientist, Sentient Decision Science, Inc.
Taylor Schreiner – VP, Research, TubeMogul
 

10:00-11:00am ET
Panel Discussion
Moderator: Chris Bacon – EVP, Research & Innovation: Global Research, Quality & Innovation, The ARF
Rick Bruner – VP, Research & Analytics, Viant Inc. 
Melanie Courtright – EVP, Global Client Services, Research Now 
Cliff Young – President, Ipsos Public Affairs 
Gary Langer – President, Langer Research Associates and former Director of Polling, ABC News
Matthew Oczkowski – Head of Product, Cambridge Analytics
Raghavan Mayur – President of TechnoMetrica Market Intelligence (The IBD/TIPP Poll)
 

Speaker Bios

Tom Anderson – CEO & Founder, OdinText
Tom Anderson is CEO & Founder of OdinText.  Prior to this, he founded Anderson Analytics, the first consumer insights consultancy with a text analytics focus.  Tom is a frequent industry speaker within the fields of consumer insights and has held appointed and elected roles at the AMA and ESOMAR.  Tom has been honored with numerous industry awards including The ARF’s Great Mind Award, Ginny Valentine Award, and AMA’s Inaugural “40 Under 40” Award.

Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Chris Bacon is EVP, Global Research Quality & Innovation at The ARF, where he leads the Research Quality initiatives and leads The ARF’s Leadership Lab program.  Prior to The ARF, Chris led the global consumer and shopper insights team at E&J Gallo Winery.  Prior to Gallo, he was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive.

Rick Bruner – VP, Research & Analytics, Viant, Inc.
Rick Bruner is currently VP of Research & Analytics at Viant, Inc.  Previously, he was VP of Research & Analytics at Specific Media.   Prior to that, he ran ad research departments at MTV Networks, Google, and DoubleClick, and served as co-chair of the IAB Research Committee. He is the co-author of Net Results: Web Marketing that Works and Net Results.2: Best Practices for Web Marketing and is the recipient of an ARF David Ogilvy Award. He holds a degree from Columbia University in English literature and writing.

Melanie Courtright – EVP, Global Client Services, Research Now
Melanie Courtright, EVP of Global Client Services at Research Now, has more than two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection.  She is a frequent speaker at industry conferences including CASRO, ESOMAR, The ARF, IIR, MRA, and AMA.  

Gary Langer – President, Langer Research Associates; former Director,Polling, ABC News
Gary Langer, President of Langer Research Associates and former Director of Polling at ABC News, is an internationally recognized public opinion researcher.  Gary created ABC’s industry-leading poll standards and vetting procedures and has promoted disclosure initiatives through various professional organizations. He has 25+ years’ experience in the field, and has authored or co-authored nearly 30 scholarly papers.  Gary has received numerous awards for his work; most notably two Emmy awards and nine Emmy nominations – including the first and only to cite public opinion polls.

Lenny Murphy – Executive Editor & Producer, GreenBook
Lenny Murphy is Executive Editor & Producer at GreenBook.  He has been in the market research industry for over a decade in various senior level roles, most notably as CEO of Rockhopper Research, CEO of BrandScan360, and Senior Partner of Strategic Consultancy at Gen2 Advisors.  Lenny is also a key consultant to various insight-focused organizations and an advisor to several technology start-ups.  He also chairs and produces numerous conferences globally in collaboration with other leading organizations, and is a frequent speaker, often presenting about the future of insights and how to deliver maximum impact.

Jared Schreiber – Co-Founder & CEO, Infoscout
Jared Schreiber, Co-Founder & CEO of Infoscout, is a recognized expert in the field of retail data analytics after shaping how over 500 consumer goods companies leverage retail point-of-sale data.  Prior to co-founding InfoScout, Jared led product, professional services, customer operations, & business development for retail solutions. Jared’s storied past includes a few hacks at MIT, co-founding the Pat Tillman Foundation, throwing the javelin and playing Australian Rules Football.

Taylor Schreiner – VP, Research, TubeMogul
Taylor Schreiner is VP of Research at TubeMogel.  He has more than a decade of experience in online and offline marketing measurement and his current focus is on helping advertisers and agencies understand where programmatic video fits into their media strategy.  Prior to TubeMogul, Taylor led research efforts at Yahoo, Twitter and LinkedIn.

Aaron Reid, PhD – Founder & Chief Behavioral Scientist, Sentient Decision Science, Inc.
Aaron Reid, Ph.D., is the Founder & Chief Behavioral Scientist at Sentient Decision Science, Inc.  He is recognized globally as an expert on the influence of non-conscious processing on behavior and has conducted thousands of studies on consumer emotions.  His areas of expertise include how emotion influences choice and the subconscious drivers of behavior and their influence on brand preference.  Aaron also teaches a course on emotion and rationality at Middlebury College.

Cliff Young – President, Ipsos Public Affairs, US
Cliff Young is President of Ipsos Public Affairs, U.S., and also leads Ipsos’ global election and polling risk practice. He is a polling expert with specialties in social and public opinion trends, crisis management, corporate an institution reputation and elections. Cliff is a contributor to POTUS Radio and has served as an expert commentator on Fox News and NPR, among others. Cliff is also an adjunct professor at Johns Hopkins SAIS and an instructor at both Columbia University SIPA and University of São Paulo where he teaches courses on public opinion and election forecasting.

Details

Date:
November 29, 2016
Time:
8:30am–11:00am
Event Category:

Venue

The ARF
432 Park Ave South
New York, NY 10016 United States
Phone:
212.751.5656