Rosie has over 25 years of experience across Integrated, CRM, Digital and Performance, helping brands and businesses create more connected human-centric experiences. She believes that every interaction is both a brand-building and a 1:1 opportunity — one that unlocks value for brands and consumers, differentiates, drives engagement and builds loyalty. As a connections planner, she focuses on how a brand’s promise can come to life every time someone interacts with it, using data, creativity and empathy. An award-winning strategist, Rosie has worked across a wide variety of brands and industries including: automotive, beverage/alcohol, consumer packaged goods, ecommerce, financial services, healthcare, logistics, loyalty, not-for-profit, QSR, retail, telco, travel and tourism. Rosie was named to The ADWEEK 50 of 2024, which honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their companies.