Margaret Posh is a Principal over Retail at Circana who’s spent the last 15+ years of her career focused on retail media with time prior to Circana at Walmart Media Connect and Quotient Technology (now Neptune). She’s an award-winning sales leader with seasoned success driving media sales strategies into multi-million-dollar revenue growth. She has expertise in translating branded concepts across digital multimedia channels for retail and CPG businesses with a history of defining solutions for website sales, desktop, mobile, search, CTV, social media, and email marketing. Her passion for retail is centered around building collaboration to unlock the organizational silos on both sides (retailer and supplier) to deliver better strategy and increased investment. The collaborative model ensures there is data and strategy pre-and-post campaign to drive smart campaign set-up, learning, and optimization. Margaret holds a B.A. in Communications from DePaul University.