Dr. Manuel Garcia-Garcia is the Global Lead of Science Activation, Research & Strategy at Ipsos, where he spearheads the integration of cutting-edge scientific advancements into the company’s solutions. His current focus is on harnessing the power of AI to augment human intelligence. Dr. Garcia-Garcia combines extensive academic credentials with deep expertise in consumer insights and cognitive sciences. He is widely recognized for his groundbreaking research in areas such as mobile ad effectiveness, cross-platform advertising, and multicultural marketing, with a particular emphasis on the complex interplay between consumer emotions, cognitive conflicts, and decision-making. As a sought-after speaker, Dr. Garcia-Garcia has shared his insights and expertise at numerous international conferences and industry events, including Advertising Week, The ARF, ESOMAR, SxSW, and the Neuromarketing World Forum. He has also led workshops with key players in the advertising and marketing industry such as P&G, Levi’s, Barilla, Unilever, Deutsch, and Kellogg’s. He is the author of a consumer neuroscience textbook published by MIT Press and has developed a specialized MBA course in the same field, taught, among other, at NYU Stern and IE Business Schools. He is currently finalizing a forthcoming book on 'The Psychology of AI' for Cambridge University Press. Dr. Garcia-Garcia is fluent in English, Spanish, and Catalan. Beyond his professional achievements, he is a world traveler and a dedicated athlete, participating in triathlons and marathons.