Jim Meyer is general manager of DASH, the ARF’s TV universe study, which he co-founded with Paul Donato, and managing partner of Golden Square, LLC. He advises media and research companies on growth strategy and development. Meyer has held senior leadership roles in advertising, marketing, research, media, management consulting and digital technology. He spent the first 20 years of his career as an advertising executive in consumer packaged goods. He led accounts for Procter & Gamble, Kellogg’s and General Mills at three major New York agencies and served as president and strategy head at the boutique agency M&C Saatchi. Prior to starting his advisory practice in 2018, Meyer led research divisions of Kantar and Ipsos and served as CMO at Ipsos, GroupM and the TV platform Ampersand. He was co-founder and CEO of Mindset Media, a progressive digital audience targeting platform and market research provider, and interim CEO and member of the Board of Directors of On2 Technologies, a listed producer of video compression software. Both companies are now owned by Google. Meyer also served on the Board of Directors of theStreet.com and led market segmentation practices at two management consultancies, The Cambridge Group and Novantas (now Curinos). He holds a B.A. and an M.B.A. from Duke University.