May 21, 2025 | World of Whirlpool | 325 N LaSalle Dr. | Chicago, IL

Featured Speaker

Jamie Glover - VP of Client Success, OptiMine

Jamie Glover is VP of Client Success at OptiMine, where she is passionate about helping clients achieve improved business results by driving marketing effectiveness gains across their national brand campaigns and Retail Media Network investments. Over the past several years, she has supported OptiMine's work to provide incrementality measurement for Best Buy Ads, and on the flip side, has helped advertiser's understand the value of their RMN investment across a variety of platforms. Prior to joining OptiMine, she was the Manager of Brand Advertising for 3M consumer brands, such as Post-it and Scotch Tape, and also ran her own DTC apparel business. Jamie has a BS degree in Economics from Carleton College and MBA from the University of Minnesota's Carlson School of Management.

To further, through research, the scientific
practice of advertising and marketing

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