Alina Huang is a Global Research & Insights Partner on TikTok's Marketing Science team, where she combines a research-focused approach with data-driven insights to deliver impactful projects. Her work centers on Commerce and Search programs, leveraging TikTok's unique strengths in driving conversions and capturing media budgets. Before joining TikTok, she was part of BMW China's headquarters, where she led marketing development and analytics, shaping data-informed strategies to enhance brand performance and market growth.