Jen has spent 25+ years of her career in the media industry, supporting clients across analytics, data and strategy. She has been with Circana for six years, and spent the five years before that at Wavemaker where she focused primarily on CPG accounts. At Circana, Jen leads the Agency and Distribution Partnerships team. Her team’s focus is to help Circana CPG and General Merchandise clients drive growth for their business through the use of Circana Media solutions and data via our partnership integrations. With the merging of IRI+NPD, Jen is also responsible for the team that supports the roll out of Circana’s General Merchandise media practice to support clients like Samsung and L’Oreal.