Daniel McCarthy is an incoming Associate Professor of Marketing at University of Maryland’s Robert H. Smith School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, limited data problems, and the marketing/finance interface.
He popularized customer-based corporate valuation (CBCV), a methodology that drives any traditional valuation model off of the underlying behaviors of the target company’s customers. His work has been featured in major media outlets such as the Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, FT, Fortune, Barron’s, Inc Magazine, The Economist, and CNBC. His research has been accepted and published in top-tier academic journals and has won numerous research awards.
In addition to his roles and responsibilities at Emory, Dan co-founded and was Chief Statistician for Zodiac, a predictive customer analytics SaaS firm. Nike acquired Zodiac in March 2018. Dan has since co-founded Theta Equity Partners (https://thetaclv.com/) to revolutionize how firms (e.g., private equity, venture capital, and operating companies directly) value companies through CBCV.