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Frequently Asked Questions

  1. What are the entry fees?
    • ARF Member rate: $795 per campaign
    • Non-member rate: $995 per campaign
    • Additional category: $500
    If you are interested in entering THE SAME CAMPAIGN in ONE ADDITIONAL CATEGORY, the cost is $500 per addition. A campaign can only be entered for consideration in a maximum of two categories.
  1. How do I enter?
    2. First, You must use or create a MyARF account to begin the ARF David Ogilvy Awards competition. After clicking “Enter Now,” you will be prompted to enter your MyARF credentials (unless you are already logged in) and enter payment for your campaign(s) being considered. ARF Members and Non-Members can create a MyARF account.

    UPDATE: When selecting the number of campaigns to purchase, you’ll be given two options: One Campaign in a Single Category and One Campaign in Two Categories. You can select one or both options, then indicate the number of entries you plan to purchase in each section. For instance:
    • If you plan to enter only one campaign, please enter “1” where indicated in the One Campaign in Single Category
    • If you plan to enter two campaigns, please enter “2” in the One Campaign in Single Category
    • If you plan to enter one campaign into two categories, please enter “1” in the One Campaign in Two Categories
    • You can also enter a combination of the above options.
    Contact registration@thearf.org or davidogilvyawards@thearf.org with questions.
  1. How do I create a MyARF account?
    2. Go to the top right corner of thearf.org and click on this icon. You can create an account even if you are not a member of the ARF.
  1. I paid for my campaign(s); now what?
    2. You should have received a confirmation email with a link to access the entry portal. (Check your spam if do not receive this). You can also access your entries at any time, by going to “My Account” and “My ARF Submissions.” This becomes visible once your invoice has been created, or you have paid for your entries and received a confirmation email. Once in the entry portal, select the individual entry number below to complete each application. Each completed application will move to a section titled MY COMPLETED DAVID OGILVY AWARD ENTRIES. Anything outstanding will remain in My Active David Ogilvy Entries.
  1. I plan to enter one campaign in two categories. Do I need to complete two applications?
    2. New this year, entrants who are submitting the same work in two different categories only need to complete one application. (We hope this is a relief!)
  1. Is there a limit on the number of campaigns I can enter from my company?
    2. No, there is no limit on the number of campaigns you can enter, however, payment must occur prior to accessing the Awards portal. You are welcome to enter as many campaigns as possible within our criteria. (Note that you can only enter the same campaign in up to two categories.)
  1. Can I receive a refund?
    2. All entry fees are non-refundable. Withdrawn entries (whether by the entrant or due to the entrant’s failure to comply with entry guidelines) will NOT be refunded.
  1. What is the eligibility period?
    2. Your campaign must have aired during January 2023 through March of 2025.
  1. What are the categories?
    2. There are over 20 categories to enter. Any campaign can be entered in up to two categories (for an additional fee). Check out our categories page to learn more.
  1. What should my entry include? Your entry must include the following: Please see our 2025 entry kit for more details.
  1. Where can I find the written explanation template? You can download the written explanation template here. The completed template should be included in the digital application via the entry portal. We suggest downloading and reviewing the template before accessing the portal. Note: all entries must be submitted through the online portal – we will not accept any entries via email.
  1. Where is the entry kit?
    2. You can download the entry kit here. This contains a thorough explanation of entry requirements and details about the application.
  1. Can I include a video case study? Is this required? Yes, you can include a video case study. However, a video case study is not considered the “creative” required in the application. At least one ad/creative element that aired or was active during the campaign must be included to support your entry. The eligibility period is January 2023-March 2025. Including a video case study is completely optional.
  1. I already entered one campaign, but another was just approved by my team to submit. How do I do this?
    2. Email registration@thearf.org to adjust your entry limit and submit additional payments.
  1. I keep getting errors in the entry portal — what could be the problem?
    2. Errors often occur if you are not using a compatible browser. Make sure you’re using the latest versions of Chrome, Firefox, Safari, etc. Errors can also occur if you are logged into multiple browsers. Make sure you are not signed into multiple windows or tabs.
  1. Does my application automatically save?
    2. No, your application DOES NOT automatically save. Please continuously save your work by selecting SAVE & CONTINUE LATER, or if you are finished, SAVE & SUBMIT.
  1. Can I make edits to my entry?
    2. You can only make edits to your entry when you choose SAVE & CONTINUE LATER. Your entry is not considered final (and will not be judged) until you click SAVE & SUBMIT. You cannot edit anything once you send in your final application, as the jury will gain immediate access to the application.
  1. Who reviews my campaign?
    2. There are two ARF David Ogilvy Award juries: the Category Jury and Grand Ogilvy Award Jury. The Category Jury reviews the entries to determine the Gold, Silver and Bronze distinctions in each category. The Grand Ogilvy Award Jury determines which of the Gold award winners should be awarded the highest distinction, the Grand Ogilvy Award. The Grand Ogilvy Award Jury also serves as a steering committee to help set the direction for the categories and awards ceremony. All juries are required to sign an NDA before receiving access to your work.
  1. Can I nominate myself or a colleague to be a jury member?
    2. Please email davidogilvyawards@thearf.org to learn more about becoming a jury member.
  1. When will I know the status of my entry?
    2. All entrants will receive notification of their status before the finalists are announced in August.
  1. What is the date and location of the ARF David Ogilvy Awards?
    2. The ARF is hosting its fourth annual Creative Effectiveness Conference on October 16, from 10am-9pm at Tribeca Rooftop. The day will begin with creative effectiveness presentations and discussions and will close with the Awards Dinner and Reception.  The event is open to members and non-members. More details to come.
  1. Can I purchase additional trophies?
    2. Every finalist receives one complimentary trophy. Additional statues can be purchased for $550 each + a flat shipping fee. Please allow at least 8 weeks for delivery. Trophy purchases are final. Reach out to davidogilvyawards@thearf.org to purchase.
  1. Who do I contact if I have additional questions?
    2. You can reach out to the ARF team at davidogilvyawards@thearf.org.

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