Zoe Zirlin is an Advertising Research Manager at Roku, where she specializes in streamer research for enterprise brands. Zoe leads the development of vertical narratives across Roku, helping advertisers uncover new ways to better connect with targeted audiences. With a background in quantitative and qualitative research, Zoe develops strategic insights to empower advertisers in assessing innovative approaches to audience engagement. Her work ensures campaigns resonate in an ever-evolving media landscape. Zoe is a proud UGA MMR alum! Go Dawgs!