Steffen is a distinguished expert in the intersections of neuroeconomics, brand management, causal analytics, and artificial intelligence (AI) in marketing. He is the co-founder and management director of concept m AI, an insights company that combines deep psychological consumer insights with AI for a better marketing performance. With a foundation rooted in robust academic inquiry and practical expertise, Steffen’s work illuminates the pathways of consumer decision-making processes, blending traditional marketing with cutting-edge technological insights advances.