Souptik is a Senior Director of Analytics at GroupM Data and Analytics Services, specializing in application of data science in omni-channel performance marketing. He is an industry veteran with 15+ years of experience in analytics solution building with application in ad-tech, marketing analytics, search and recommendation system. He has extensive knowledge of data cleanrooms, privacy-safe marketing practice, machine learning algorithms, natural language processing and predictive analytics. Souptik holds a Ph.D. in Computer Science from University of Maryland, made significant contributions to algorithms for distributed data processing, authored one of the most cited papers in data privacy awarded ‘10-year Highest Impact Paper’ by IEEE. He has been granted multiple patents on data privacy and entity resolution.