Rachel is a Vice President at NIQ Consumer Life, focusing on consumer & cultural trends. She is an experienced insights professional with nearly two decades of experience in the research industry. At NIQ, she provides top brands with actionable and future-focused insights on the consumer landscape, covering industries such as retail, CPG, media & entertainment, food, and apparel. Rachel joined NIQ after nine years at Kelton Global, a boutique insights and strategy consultancy, where she led custom communications research projects, working with public relations and corporate communications professionals to design headline-driven research studies to tap into emergent trends and support their communications goals. Prior to Kelton, Rachel began her career in public relations. She frequently speaks publicly on consumer trends, including at the National Retail Federation’s Big Show and NXT annual digital conferences, and has been published in industry publications such as ESOMAR’s Research World. Rachel holds a Bachelor of Arts in English from the State University of New York at Binghamton and is a graduate of the Bronx High School of Science.