Featured Speaker

Phillip Lomax - EVP, Business Development, MediaScience

Phillip is a dynamic leader and thought partner at the intersection of creativity, strategy, and innovation, driving measurable impact in marketing research and media. As the EVP of Business Development at MediaScience, he leads strategic growth initiatives, key partnerships, and the sales and marketing organization, empowering brands and media companies with actionable insights grounded in cutting-edge consumer neuroscience. With a BFA from Cornish College of the Arts and executive training in Strategy and Leadership from Harvard Business School, Phillip blends creative vision with strategic expertise. His career includes driving $130M in recurring revenue and launching new markets at Uber Eats, as well as co-authoring influential whitepapers with the Interactive Advertising Bureau (IAB), such as Finding Success with In-Game Advertising Research and State of Data 2022: Preparing for the New Addressability Landscape at MediaScience. Phillip has shared insights onstage at premier industry events, including the Neuromarketing World Forum, ARF AudienceXScience, IAB Connect, IAB Playfronts, TMRE, and the ANA Attention Metrics Conference. His passion for exploring human behavior through media and technology fuels his mission to advance innovation in marketing research and deliver meaningful results for clients.

To further, through research, the scientific
practice of advertising and marketing

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