Nicole is the Chief Media Commercial Lead at Kantar. In her role, she helps clients navigate the constantly and rapidly changing landscape of online networking, while ensuring commercial excellence. With new brands continually appearing and existing brands changing in how consumers perceive them…media and entertainment brands need to understand, in greater depth, the diversity of their audiences. Nicole’s expertise helps her clients to develop content that resonates with the audiences they’re cultivating. Based in New York with over 20 years immersed in the media and digital industry, she does just that for the world’s largest publishers – from Meta to TikTok. What makes Nicole Jones really tick is proving a hypothesis and answering challenging business questions through data integration. During her tenure, having seen incredible evolution in publisher research programs, Nicole thrives on working with the latest cutting-edge technologies and solutions to make a difference for brands. At Kantar, Nicole is passionate about driving strategy and growth agendas for her clients through a mix of client co-creation, ideation/innovation plus, partnering with client and product development teams to navigate optimal media decisions for their brand.