An experienced leader in audience and advertising measurement, Neil has partnered with many of the largest global brands and marketers to help illustrate and understand the impact of their investments. His approach revolves around key questions: What works, what doesn't, and why? Are we asking and answering the right questions in the right way? At Dotdash Meredith, Neil oversees digital and cross-platform measurement programs across a network reaching 150 million consumers monthly. He directs innovative research programs, attribution, and ROAS studies for advertising partners, focusing on sales attribution, branded content effectiveness, shopper marketing, and location-based measurement. Prior to his current role, Neil served as Director of Measurement Innovation at Meredith Corporation. His earlier experience includes roles at A+E Networks and Conde Nast.