Melissa is a seasoned leader in advertising research with 15 years of experience driving insights that shape the industry. As the head of The Trade Desk Intelligence, she leads a global team uncovering key trends in media, advertising, and consumer behavior. Before joining The Trade Desk over four years ago, Melissa held impactful roles at Nielsen, Hulu, Vevo, and Comcast Advertising, building a deep expertise across the evolving media landscape. Passionate about data-driven storytelling, she brings a unique perspective on the future of advertising and audience engagement.