As Vice President at Dotdash Meredith (DDM), Ieva Matulaitis-Kunca leads the Research & Insights group focusing on unlocking critical consumer insights that fuel DDM's brands and drive advertising opportunities. Notably, she is instrumental in advancing Dotdash Meredith's D/Cipher solution, a pioneering cookieless offering that harnesses the power of DDM's first-party data and contextual intelligence to deliver unparalleled targeting, insights, and performance. Ieva's passion lies in empowering organizations to infuse data-driven learnings into their activation strategies & practices in creative ways. Leva earned her MBA & BS in Marketing from St. John's University.