Lauren is a trailblazing data science leader driving innovation at the intersection of retail media and ad tech. As Director of Data Science for Measurement at Kroger Precision Marketing (KPM), Lauren leads a dynamic team to develop next-generation ad measurement solutions that hold media dollars accountable and empower future campaign optimization. Since KPM first launched in 2017, she has spearheaded the evolution of KPM’s measurement, audience, and optimization capabilities, leveraging machine learning to deliver insights that transform advertising effectiveness. In 2022, AdExchanger and AdMonsters recognized Lauren as one of the industry’s top “Data Demystifiers” in the Top Women in Media and Ad Tech Awards. Through her leadership, mentorship, and commitment to education, she continues to shape the future of data-driven advertising.