Featured Speaker

Kym Frank - Senior Vice President, Ad Sales Research, FOX Corporation

Kym serves as Senior Vice President, Ad Sales Research, FOX Corporation. In this capacity, she leads the centralized, cross-platform research and measurement team developing attribution models and analytics that inform and shape future ad innovation. Before joining FOX, Kym served as Global Chief Experience Officer at Motionworks where she led customer-facing functions, including insights, enterprise and partnership sales, marketing, business development, product research, international, and thought-leadership for this mobile population intelligence provider to the media industry and other sectors. Prior to that, she served as President of Geopath where she led all aspects of the non-profit audience measurement organization for the out-of-home (OOH) media industry serving nearly 400 members and thousands of users. Earlier in her career Kym has held a number of senior-level leadership positions in the research industry including Senior Vice President, Client Solutions for Symphony Advanced Media, a cross-platform measurement start-up, and Senior Vice President, Strategic Insights, ZenithOptimedia. Frank earned a Master of Arts degree in Speech and Communications from Montclair State University and holds a Bachelor of Arts degree in Communications from the University of Pennsylvania. Industry awards include Cynposis’ “Top Women in Media” and “Top 25 Leading Women Entrepreneurs, Intrapreneurs, & Brand Builders.” Frank’s volunteer work includes serving on the Media Ratings Council, Market Research Council, and the Digital Signage Federation.

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved. – Privacy Policy